Marketing community of Eight Note.doc

 PAGE \* MERGEFORMAT 8 Marketing community of Eight Note The current market competition has to end the ‘bottom’ have done ‘wear’, and the only competition can be regarded as weak links in the marketing channel is the community marketing. Perhaps the majority of enterprises and products, communities, marketing, after all, only a very small market share in a part of the sales will not lead to substantive results, and time-consuming, laborious. In fact, the rise of each marketing channel, in the early development of the majority of people are not always good, only when this mode is widely used, people were found hidden in the channel model of great potential. For example, a small muddled cents on the hotel created by the terminal development of the terminal model, Wahaha Future Cola to the township, the rural market development by the creation of the ‘rural areas surrounding the cities’ mode, Gome, Suning Appliance Chain channel for professional development model such as has been true. Since the Community Marketing has such a huge potential for the community on how to do a good job of marketing and promotion, we have the attention to what the problem? One, pay attention to overall planning. In any case, the community marketing, promotional, at this stage is still in the primary level, need to put the manpower and material resources more, each time the promotion if we are all临时抱佛脚 , with the claim whatever they like, the effect will be lowered substantially. If we are alone in the annual planning to avoid out of this one, make plans, arrange and organize every promotional activities, put it as a specialized transport channel to do that, then received a return even greater. Second, pay attention to persevere. Many of our brands in the community, marketing, promotional efforts, a habit of ‘eating into a big fat’, sensationalism that in the community engaged in a ‘Outdoor Show’ activities will be able to make sales have seen an explosion of growth, the result may