Marketing Concept and other.doc

 PAGE \* MERGEFORMAT 3 Marketing Concept and other TCL itself has a very good slogan, it is ‘to create value for customers’. This slogan as a marketing purpose I think is very valuable - it is in itself valuable, and this than the ‘customer is God’ in reference to a deeper level. This slogan is the enterprise of substance to the self-imposed pressure to do everything possible for consumer services. Many families use of electrical appliances when you are most afraid of? A fake because they are afraid, afraid of a bad no place to find someone to repair. TCL Zhengzhou company’s proposed ‘60-day replacement, 3-year warranty and lifetime maintenance ‘and ‘24-hour on-site service’ concepts, I think it is very valuable, and should be vigorously implemented. This ‘create value for customers’ has been advocated is not simply the sale of content, which is the process of full implementation of marketing TCL to implement an important concept, which is why it did not use TCL price cuts or other means of low-level of competition is still to win the market. I think it is not only the TCL should carry forward this spirit, all other businesses should be to promote this spirit. Only in this way, companies can really open up the market, reflects the professional ethics, reflects the business objectives. This is my first remark. The second point is that I am impressed with TCL to develop the rural market. Rural markets are very large, the province of Henan peasants account for eighty or ninety percent of the population, the national rural population accounts for 70 percent more than this number is quite big. Future economic growth, consumption of hot spots are in rural areas. However, many businesses are not aware of this point, but we stick with two cities. TCL to do better, concerned about the rural market, engage in many activities and services for farmers. While these activities are also critical areas can be, but generally speaking it is in line with China’s reality. How to