Market not wait- the myth of a fatal.doc

 PAGE \* MERGEFORMAT 5 Market not wait: the myth of a fatal We often hear such a mantra - ‘market, ranging from people’, thus derived, as well as’ in order to seize the opportunity to be rushed to develop new products’, ‘at all costs, first grabbed the hands of the market say ‘, ‘3 years must be sold for more than 1 billion yuan to do’ and so on. May sound like some truth, this passion is also very likely that some people moving. Understood literally, ‘the market ranging from people’ referred to ‘the market’ is the market opportunity, ‘ranging from people’ means there is competition. This means that: the market opportunity is limited, and often fleeting, and if you fail to seize, they will give it over to someone else. In layman’s perspective, it is justified. As a child, like looting bread, are not we try to steal no rice to eat. Unfortunately, too many of our corporate outsider, so this statement as a myth, up and down at every turn and called, ‘the market ranging from man’, ‘no excuse’, ‘it will not be fast-growing fast-die’, etc. slogan, infatuated with ‘speed’, ‘speculation’, ‘blasting’ concepts do not like ‘strategic planning’, ‘brand building’, ‘profitability’ and other words. Earlier this year, a production of automotive combustion-supporting agent vice president of corporate marketing with confidence said to me: ‘We found that the Chinese oil market, a variety of generally low quality of fuel can not be fully burned. If you use our combustion-supporting agent, it will let the fuel combustion, to maintain a car, two to save expenses, can be said to serve two purposes, it is a huge market opportunity. Therefore, we must be the first to enter this market, thus occupying the market. This is very urgent, the market ranging from people, you have whether it can be to us within 7 days to take a new listing plan? ‘ At that time, I told him that this matter be a slow process, may step by step to do. In order to persuade him, I talk back to him on the market