Marketing innovation melons ripe to fall.doc

 PAGE \* MERGEFORMAT 18 Marketing innovation melons ripe to fall If you want to survive the current business environment as an assessment, ‘the situation is excellent, and difficult business environment’ This eight characters became the frontline of the market in many CEOs of emotion and helpless. By Charles Dickens ‘Tale of Two Cities’ in the words ‘This is the best of times, it was the worst of times’ to assess the survival status of today’s businesses is not an exaggeration, in the homogenization of products and promotion, dissemination and channels identical-oriented Today, the rapidly changing external environment for enterprises to pay too much in the proposition, companies must break problems requiring solution, in addition to innovation, have no choice. Bloom ‘three’, a real table From the production or sale of a product-centric product-oriented marketing concept, to meet market demand as the center of the customer-oriented marketing concept, and then to focus on both customers and competitors, market-oriented (market-driven) marketing concept, and then to the with many stakeholders-oriented relationship-oriented (driven market) marketing concept, marketing philosophy, the pace never seems to stay. In fact, all these marketing ideas Jieke be understood as the theoretical circle under different market forms of marketing to make the plight of the theoretical innovation and solution. The following three sets of relations are based on the current plight of the practice of marketing summary and theoretical breakthrough. Driven from the market to drive market Marketing, Philip Kotler that: the performance of corporate marketing capabilities for three levels, the lowest level is the reactive marketing, that is, the customer response to the needs expressed; middle level is the predictability of marketing, that is, according to environmental changes expected to be generated by customer needs and react; the highest level of creative marketing, that is, not t