Marketing Bureau Bureau- free pizza Where-.doc

 PAGE \* MERGEFORMAT 4 Marketing Bureau Bureau: free pizza Where? Compile / Tian Yanan New pizzeria opening promotion, but do not tell the customer address. Purpose? Fact, this is Australia’s Yellow Pages Sensis a marketing ‘conspiracy’! Usually opened a new store opening promotion activities will be held, one of the aims is to try to tell the customer this way, ‘I’m here’, so that customers know and remember the address of the shop as soon as possible, in order to visit again in the future when this approach becomes increasingly The more choice for businesses when a pizzeria in Melbourne, Australia did the opposite, in such a conventional marketing campaign playing a ‘little tricks.’ This is called ‘Hidden Pizza’ shop, announced at the opening of the day: From the opening day of the 14 days, each day one lucky customer will be selected and presented their free pizza activity seems simple, but in fact. Customers want to be lucky not easy because the store did not publicly address. So how customers find the store do not worry, HiddenPizza not completely ‘hidden’ store gives customers quick tips on how to find the address of the shop:? .. #8203;#8203;With you to find another store to find it the same way as found after Restaurant will be sent via text message address to the participants’ mobile phones in order to maintain a sense of mystery, HiddenPizza or regulations, the customer must first phone consultation to order pizza. activities, public relations department of the Australian Yellow Pages Karina Keith Le (KaRina Keisler said they have cooperation with the store, but at least a few weeks to talk about the details. This archetype of the ‘treasure hunt’ immediately became a hot topic in the media, but also set off a boom in the network successfully attracted netizens inquiry enthusiasm only three days attracted nearly 4,000 fans on Facebook and Twitter to participate in two weeks There are 6,000 people in the market to find a restaurant consulting