Maotai- The three major issues with a unified inter.doc

 PAGE \* MERGEFORMAT 7 Maotai: The three major issues with a unified inter Maotai’s ‘country wines’ identity and market position of the poor, in recent years has been a thought-provoking issues. Thus started the ‘Moutai topic’ industry ‘has something to say’ urgent mentality, and Maotai phenomenon and as an intriguing landscape. Ethically, as a marketing writer who is also a long-term focus on the Maitai, I humbly believe there are three main problems Maotai, but these three are inter-individual issues in which unified as one. Hall, out of small text, I would like for the open to question. 1, is not a problem question: scent Maotai whether or not to change the flavor of the problem, different opinions, I think that changing the flavor, for Maotai is not only unnecessary, and should not be, and has a certain risk. The reason is that: 1. Consumers can change the flavor of love and culture. Chinese consumer acceptance of the process of beer on the proof of this: For the beer taste, many consumers began to even feel like a ‘shabu water,’ the same, but this feeling does not exist now, and now Who says there is hard to drink out? Now the ‘beer hard to drink’ has become a certain brand of beer for quality evaluation of visual expression. Suppose that, if Maotai 20 years ago to capture a big market, maybe now dominating the world is Maotai. 2. A large number of consumers have form a psychological orientation: fragrant wine wine primarily for Sichuan, while the Guizhou quality wine on the wine should be Maotai. This is the ‘Wuliangye’ and ‘Maitai’ in the minds of consumers bears the deep-printed, if out of Maotai Sichuan, Guizhou and out of Luzhou, consumers will think it is not authentic, because the natural environment does not allow . Although this is not an adequate basis for psychology, but contrary to this already powerful set of psychological identity is not wise. 3. The current liquor war, the most competitive Kulie actually concentrated in the Luzhou betw