Maotai Wuliangye Shandong Gold Rush 2 billion.doc

 PAGE \* MERGEFORMAT 14 Maotai Wuliangye Shandong Gold Rush 2 billion Maotai sold close to 600 tons in Shandong Province, about 330 million, series of brand sales 4 million; Wuliangye last year sold more than 2 million, Shandong, Series 11 billion in brand sales, the two family of brands add up to a year from Shandong took a total of more than 20 billion by the end of 2006 ... ... This is a brand manager Maotai Group and Jinan, revealed several major wine distributors figures. The two families a year away from 20 million in Shandong What is the concept? Forget about the trade for a rough equivalent to Lu wine ‘Eight Diamond’ (Lan Ling and Jingzhi, Confucian Residence home, Taishan, Bandongjing, ancient shell spring, Baotu Spring, Langyatai) 2005 national sales for one year total income. Unlike do not know, one to startle, if the Commission carefully considered and found that white wine market capacity in Shandong large, high-end brand of Shandong provinces of the huge amount of gold, Lu wine of high-end brand market share is small, really there to make ‘ Shandong Dahan ‘who Yingxiongqiduan, and even crying in the corner, sighed with regret. Year of wine rosy February 10, 2006, Guizhou Maotai Group, issued a bulletin to all of its leading product ex-factory price increase of 15%, which is Moutai the first time in the past three years, price increases. Passed to the consumer terminal, a bottle of Maotai raised the retail price of forty to fifty yuan, but this price adjustment does not affect the sale of Maotai, but there Maotai of sales compared to the same period last year increased significantly. Subsequently, Maotai shortages began to appear in some provinces and cities, Changsha, Yueyang and other places the most serious, in particular, a serious shortage of Maotai 15 years. Mid-autumn Day eve, Jinan began to appear Maotai vintage in short supply, the major wine distributors emergency, commercial super-emergency, which gives the second half of 2005 was in