Marketing brand experience to upgrade the times.doc

 PAGE \* MERGEFORMAT 9 Marketing brand experience to upgrade the times With the escalation of marketing, consumers continue to mature, the future mode of transmission will also be changes, after the spread of more and more by the spread of consumers and consumers, consumers-one, -to-many mode of transmission to complete, rather than a dialogue with consumers directly by the enterprise, based on this, the adoption in 2006 began to put forward fresh marketing, brand experience, emphasizing the understanding of consumer brand and brand campaign in time to participate in in, to experience the brand culture, feel the brand, consumer knowledge of the brand initiative, and therefore more willing to consumer acceptance of brand communication brand. Experience is more important than this A very simple reason, we have to buy clothes, just look at style, color, size, etc., rather than to try it, we are also very difficult to know whether the fit, so we have to try, to experience the feeling of wearing the body, to experience the brand has given us added value. As the mode of transmission, modes of transmission is growing rapidly, business to consumer communication is also produced a huge leap forward, but in many ways to communicate, so that consumers actively involved, and through consumers to spread, slowly penetration to all levels in various fields, consumer participation in the brand, consumers have the right to speak, they will realize that buying product, brand meaning, ‘I participate, I have a’ value will reflect only remember the brand . Conversely, if we simply tell the consumer products is only basic information, consumers can not perceive the product content, and brand value, so that consumers will be very passive, enterprises are also very passive, in this case, companies should be ‘ decentralization ‘, should change its mode of transmission, change communication, so that consumers actively participate in branding campaigns. Consumers willing to experien