Maotai Town Wine twenty-year itch.doc

 PAGE \* MERGEFORMAT 13 Maotai Town Wine twenty-year itch Maotai liquor from the town of the early eighties of last century entrepreneur, has been more than 20 years. We have always been there like ‘birthday’ tradition. However, until now, appears to be no intention to start a business where 20-year celebration activities. For the purposes of life, 20 years is a generation’s time. For the observer in terms of wine Maotai Town, 20 years is the year of landmark significance. In 1982, the change in the trend of the contemporary management of ‘the pursuit of excellence’ a book come out, the book will be 20 years, the U.S. growth the best 43 companies as the basic analysis of samples, concluded with the company’s eight attributes of excellence. Today, we have no choice because the 20-year survival itself is the most convincing indicators of success. 1 The early 80s of last century the first round of ‘bacchanalian’ outbreak since the Maotai gathered in the town of wine this bonanza separate ways people with lofty ideals, and every five years, the speed of generation of updates. The first generation in the age of 80 entering the city, Ebb Tide, this generation has no one survived. As brave a limb, no longer talk. The second generation in the early 80s or late rising. At present, their ‘history of the limitations of’ much controversy, some people called them landed gentry, but we all know well, ‘in practice is the sole criterion for testing truth’! Maotai Town gallop today’s biggest names in wine, many people that originated in that heroic era. However, they are eager to grow complacent but an ambivalence about the enterprise’s strategic design. The third generation in the 90’s miraculous ‘Xiongqi’. From that day the birth of their rivals ‘Cidaojianhong’ blaze a new trail to the same period the countless victims of their success. They can not be complacent as the second-generation people do, their tenacity to survive, thinking to achieve a breakthrough. However, t