Maotai should immediately halt founding Saatchi Maotai!.doc

 PAGE \* MERGEFORMAT 53 Maotai should immediately halt ‘founding Saatchi Maotai’! Editor’s Note: In July 2009, the domestic media, appeared frequently in more than a ‘founding flourishing Maotai’ ads. Alleged that the wine gift specifically for the 60th anniversary of founding of new China system, a collection of country liquor Maotai, high-temperature red porcelain, rare Shoushan stone, precious old newspaper ‘People’s Daily’, valuable and rare stamps Brocade ‘six powers devices’ ... ... bottle minimum price of 48,000 yuan from. In the wine media conference, Guizhou Moutai Co., Ltd., Yuan Renguo proudly declared: ‘founding Saatchi Maotai’ global public release! Chinese wine industry leader in nearly exclusive emphasis on the country 60 years Maotai liquor, in the new China 60 birthday is approaching, we finally build a temple of the first-class bottle of wine collectors! ‘ The 60th anniversary of founding of new China in the joyful days, has always been to ‘country liquor’ self-proclaimed Moutai ‘decisive’ and ‘witty’ and seize this once-21916 Tianyi days of bitter ‘wins marketing’ of a ‘founding Saatchi Maotai ‘the advent of high-profile Shichuyouming. This is just a sense of days Maotai moving to the ‘high price’ marketing is played with fire, whether it is standing on the point of view or Maotai liquor industry point of view, this is a bad case. First, CCTV Exposure: Saatchi Maotai is caused by sky-high price of how to fight Studio 1: Zhu Yi: Today, let’s go straight to the theme, the current ‘consumer advocates’ survey theme - such as astronomical liquor do you buy? Speaking of white wine we must first of all think of Maotai, we can usually drink Moutai quite expensive, a few hundred dollars a bottle, today to say that the astronomical Moutai, you two heard of before? Yi M: It seems that in the advertisement seen ... ... but I had never understand this ‘high price’ in the end of your where it? Not that bottle of wine? Kumao: Yes, that ‘astronomica