Maotai brand missing.docVIP

 PAGE \* MERGEFORMAT 11 Maotai brand missing Did not want to write this article, first, because business is too busy, eat warm thinking pleasure, there is no survival pressure, too lazy to write; second, because I was coming out from the business, and know that companies are not easy to survive, even if the surface of another scene, behind the there are also untold troubles. But watch Maotai so agonizing, it is not help, and fear it has become a second red flag, or a lot out of Zui Ba. Maotai can be said to his mouth, grew up in Golden Key, because the inherent quality and Maotai goodly portion of luck in its historical background, were state leaders in favor with Canada, and then soared up the country’s exalted status and alcohol, until now, has maintained Moutai a unique position. However, in recent years, the brand promotion and brand performance, the Maotai error occurs again and again, so that there Maotai brand crisis of warm boiled frog-style. Danger had come, but the frog is still increasing because of recent sales have not yet detected. Brand Theory 1000 10000, wave of wave of the experts are busy to the simple things complicated, often confusing Gaode people. The reason is simple fact, the brand, summed up on three things: First, you are a gentleman must wear a suit; second, you are a gentleman can not spit anywhere to talk about and swearing; and third, you are a gentleman and celebrities have together, can not and towns with hawkers. Today, we use these words to the anatomy of what Maotai brand performance and brand communication in the problem. First, take a look at the brand image of the positioning Maotai; goes without saying that we all understand that high-end positioning the image of Maotai wine country, and this location has no one can go beyond, although the Wuliangye has proposed a ‘national drink, can not be security of tenure’ The sour voice, but soon had no sound. Why, Maotai position has been deeply rooted among the national liquor,