Maotai Wuliangye brand marketing blind spots.doc

 PAGE \* MERGEFORMAT 12 Maotai Wuliangye brand marketing blind spots Maotai and Wuliangye the competition of nearly 20 years, China’s main line of the history of liquor, the two sides race to raise prices to market changes outlined liquor curve, two market leaders in every move affects the entire Chinese liquor market. Wuliangye said that the country should not engage in lifelong wine. It can be seen that two strong fundamental purpose of competition is to compete for market leadership in liquor. At the same time constitute the two brands of Chinese liquor market, ceilings, Jiannanchun, Luzhou a long trailing behind. Yet just when the two brands strangulation together, ultra-high Shuijingfang, National Pits 1573 breakout success, beat Wuliangye, Maotai, becoming ultra-high-end wine market, a model of innovation. Maotai, Wuliangye to hold market leadership position, continue to raise prices in order to swallow Shuijingfang, National Pits 1573 ultra-high price line, so high is no longer a high, deep brand value once again played a huge power to the liquor market upstart caused great pressure. From the law of value terms, the price always fluctuates around the value. For a long time, Maotai, Wuliangye strong upward price fluctuations, which shows, or the value of the two brands is much higher than the price, there is great room for price increases; or liquor market has a much higher level of marketing realm. If the deep circle of Liquor price competition, we will never see the future unclear. Perhaps, when we jump out of liquor industry, from another point of view a white wine competition, will see some new scenes. In all walks of life, relatively stable prices of high-end brands, such as the automotive industry, Mercedes-Benz, BMW, and there is no price increases year after year, even though the inflation rate is not too large; CD, LV and other luxury brands have maintained relative stability of prices; Diamond , watches, clothing and other industry leading