Maotai viral marketing.doc

 PAGE \* MERGEFORMAT 6 Maotai viral marketing ‘Grocers sixth year ‘2007’ wealth, cutting-edge ‘column published in the’ true and false fast brand ‘a text of the article, pointed out that the real fast brand in pursuit of value innovation rather than technological innovation, and strive to not focus on advertising, marketing, and the is the focus falls on those who have extraordinary influence on the brand character, behavior and activities, so these figures have an extraordinary influence, behavior and activities into a fast brand of tipping point, such as Maotai is to rely on services for special populations and green disseminate the concept of health of these two set off to achieve the tipping point of the fast-growing brand. Through the case of Maotai made tipping point for the industry insights that can help focus thinking about peer from a brand new direction, but even with the tipping point, without further analysis of detonation method, the so-called tipping point is also the mirror month, Blokus. So, yes Maotai rely on these two tipping point detonating it? First, if further analysis of these two Maotai tipping point - for specific groups of services and the green concept of health communication, we can see the green spread of the spread of the concept of health is more important, or even for specific populations can be said that the concept of health services and the green spread is same thing, the core work is the concept of green and healthy transmitted to these special groups. Why? The so-called because of Maotai for specific groups of people, is to service both military and political officials, while the green and healthy is a very valued these special groups. So, in other competitive brands will be competing at the PR level with Maotai Game, once the green and healthy concept of Maotai deep depths of the hearts of special populations, special populations Maotai the basic declaration of a job that will be successful and far from competitors left