Maotai to do it in the low-end wine-.doc

 PAGE \* MERGEFORMAT 5 Maotai to do it in the low-end wine? Company’s most profitable points of the expansion of conventional method is to increase product sequence, through a rich product line, the greatest possible occupation of high, medium and low consumer market, and access to the various market segments of the profits. Wuliangye is this idea of the winner, thanks to its many different grades and brands, won the first industry sales position. In this regard, Maotai is difficult to remain indifferent. However, ‘Guizhou Maotai’ is undoubtedly the industry’s top brands, this is a realm of unsurpassed, not only to other manufacturers catch up, Maotai neither beyond their own need for, but also beyond the possibility. So, Maotai enterprise’s brand extensions or new product development ideas down only an extension of liquor into the low-end consumer market, ‘the Prince Maotai wine’ and ‘Welcome wine’ is the result of this thinking. However, since the advent of the beginning of the two wines being Shen Xiao, single brand name from the point of view, it differs greatly from Maotai style. The characteristics of high-end brands is simple, and only a small low-end hard liquor only noble to wear red with gold and silver, lord it over. It’s like rich tend to work low-key, but have to put Qiongxiao Zi posture to the wealthy. ‘Prince of Wine’ Pu Tong soon as the fall into the vulgar wine rut, if not specifically stated this initial exposure to alcohol were mostly viewed as a small brewery in the town of Maotai masterpiece; while the ‘Welcome wine’ in customs is not an ordinary vulgar, if Maotai top honor of your visit to some small town a small winery, meet in the face collision is ‘Welcome wine’, ‘Banquet Bin wine’ or ‘VIP wine’, you will find everywhere an old acquaintance. ‘Prince of Wine’ and ‘Welcome alcohol’ doomed to a hundred or so in the end product, and even more in line with dozens of yuan, more than a dozen yuan low-end wines. Maotai is the liquor of the