Maotai prices also rose it-.doc

 PAGE \* MERGEFORMAT 3 Maotai prices also rose it? Also rose. The following reasons: 1, yield too little. At least 10 years can not meet demand. 2, high-end positioning. Maotai has gradually become a high-end luxury goods, into a specific consumer group. China’s annual growth rate of high-end luxury goods more than 20%. 3, economic growth. China’s economy will continue to maintain the momentum of rapid growth, will expand the scale of business contacts. 4, China is the personal situation of social, love to be something done public relations, reciprocity in goods of superior products in great demand. 5, the domestic demand. At least “five-second” domestic demand during the state would promote economic development as the number one policy, purchasing power will continue to grow. 6, healthy drink. Maotai Liquor on the concept of bodily harm small consumers have gradually accepted, it needs to grow rapidly. But too small to .2009 Maotai liquor production output of more than 700 million tons of wine country, of which Maotai liquor accounted for only 4%. Maotai liquor on behalf of a sauce, production and sales are very small. 7, the brand. Maotai unique brand of great historical and cultural influence is not yet comparable rivals. Maotai’s “national drink” status has not wavered. 8, high-end lead. Years of operation, Maotai already has a number like the military and political habits of drinking Maotai and business, arts and culture celebrity, leading the consumer market. 9, and strengthen the brand. Maotai Group over the years have done a lot of work to strengthen brand marketing, many of them generous plans and improve and strengthen the “national drink” brand. 10, the potential is huge.’s Unique brand of history, unique geographical environment, the unique brewing process, the unique quality of style, a huge market space, determine if the operation Maotai well, there will be a huge brand potential can explore. 11, the price gap. And a conside