Marketing research- look at Long Tail and the Internet Age Digital Marketing.doc

 PAGE \* MERGEFORMAT 9 Marketing research: look at ‘Long Tail’ and the Internet Age Digital Marketing Americans, Anderson wrote a book called ‘the long tail’, translated into Chinese name is ‘The Long Tail’, the main research network era the United States the issue of digital marketing. It from ebay, Amazon, google, etc. behind the analysis of some common law, last year I was also ‘Sales and Marketing’ magazine article briefly introduced. Re-analysis from a new angle now. Before drafting the provisions of some of the concepts agreed upon. The so-called long tail theory to explain the era of Digital Marketing in the network against the backdrop of socio-economic period in the rich, the network address of communication costs and the production cost and high cost of maintaining inventory, many individual needs of the market like a blue ocean-like the emergence of a market model. As for the tail call, it is based on a statistical curve of (Reference: Shen south, Zhang Jing-hong ‘Blue Ocean Chinese market’, Shanghai’s World, 2006), readers can also EXCEL software implemented on a set of data analysis and comparison to achieve similar to the curve. In fact, straight to the point to talk about the author’s point of view. Author from the large amounts of data and case studies to draw conclusions, that is, long-tail market is the Internet age the number of vertical markets. Number of trades is the main form of network marketing, with the industry’s marginal cost is low, the basic characteristics of the marginal effective and can meet the market demand for differentiated and can generate profit, such a niche market is the basis for its existence hidden. 1, the digital industry to adapt to the characteristics and type of product analysis Number of sectors is based on the network. There is no development of the Internet, there is no digital industry, the emergence and development. Number of industries have the following characteristics: The first is the cost is almos