Marketing research- outdoor advertising production related issues Analysis of.doc

 PAGE \* MERGEFORMAT 7 Marketing research: outdoor advertising production related issues Analysis of Origin Last week, all in Hangzhou, Wenzhou, business trips, back and forth more than 1.2 thousand kilometers highway (to Shanghai), met all the way to see the most, is the introduction of large on both sides of the highway billboards. I did a simple statistics, basic for every three kilometers on average two large billboards, tall standing on both sides of the highway, along the way a total of more than 800 outdoor billboards. Usually coupled with the subway, rent, public transportation, television, etc. to see TV commercials, and the car listening to the radio to hear radio commercials, these ads have generated an analytical study of the idea. Advertising dazzling, how to judge advertising and promotion of mediocrity, or clever, not just advertising their own things, but also the whole planning of marketing strategy implementation eligibility things, so I try from a marketing point of view a number of analytical studies, hoping to arrive at some regularity things relevant help the reader learn from and inspire. Because ad is divided into TV ads, radio ads and outdoor advertising, and many other types, this is only for outdoor advertising production problems, some simple analysis. Outdoor advertising is characterized by flowing the audience to sell. Highway on both sides belong to a giant outdoor advertising outdoor advertising. Furthermore, work clothes printed on the unit or company LOGO, Buses advertising, telephone booth outside a small note posted advertising materials, including poles often see ‘Accreditation 130/133 ... ...’, ‘paid recruitment of male and female public relations, from a monthly salary of RMB, Mr. Chen, 139 ... ... ‘, and the metro station parking access on both sides of billboards, car spray logistics companies logistics company name and LOGO words and so on, all belong to outdoor advertising. From a cost accounting point of view, ou