Marketing Research- Marketing promotions with creative thinking and examples of analysis.doc

 PAGE \* MERGEFORMAT 7 Marketing Research: Marketing promotions with creative thinking and examples of analysis Sell Ferghana BMW take to send a horse Jue son, selling Chinese brand car ride to send a car window films, sold-Rong Shi Ya take to send a high-level high-grade cashmere sweater shirt, tie-selling training courses to send a book of selling daughters take to send packets a Winnie the Pooh toys, ... ... indeed, some women in order to buy a Winnie the Pooh toy package of increased sales. Here, the author of creative thinking from the perspective of marketing promotions with some analysis, to share with readers of the. 1, from the start with Case Statistics show that many bookstores year, less than 1 / 3 of the holidays, creating more than 1 / 2 turnover, the turnover of weekend is generally 1 to 3 times on weekdays. How to use the holidays with promotions? Coupon redemption schemes, book-signing, book fairs, gifts, sweepstakes and other promotions, all were using anything. The means of the general effects of minimal to mix and match will be able to play an unexpected effect. For example, in 2008 51 period, a bookshop launched a recipe book fair at the same time with the two book-signing and cooking-related activities such as making sales of more than 51 recipes during the same period rose 30%. Bookstore is how to match it? To participate in activities that you go to bookstore and bought books, got to the purchase of kitchen appliances can be the monopoly market to buy a practical kitchen tools, discounts and preferential policies. Books to solve the epistemological problem, to buy kitchen utensils is a tool to solve the problem yourself at home to implement the settlement is the methodology and implementation issues, a complete chain, the effect was significant (Reference: Shen south, Zhang Jing-hong ‘Lanchester strategy China ‘second edition, 2008). Similarly, a case, to some large department stores, a number of enterprises in the 51 days cashmere s