Marketing people Do not take undue commitment to the principles of.doc

 PAGE \* MERGEFORMAT 10 Marketing people Do not take undue commitment to the principles of Many years of sales management in which I often came across some marketing people to achieve their own ends, or for their own momentary gratification, but freely to customers or subordinates ‘official seal plus rewards’ some ‘outlandish’ commitment to act, not knowing to do so The result is often inadvertently let themselves fall into the hands of the excavation of ‘trap’ where not only make their retreat the only Valley, but also to his own reputation has been damaged, a group of us look at the following cases: Case 1: New Year eve, X brand liquor manufacturers marketers Bin sales tasks in order to achieve this month, decided to pre-holiday right customers Zhancang Yahuo, that he gave the following distribution of the jurisdiction of the county Zhang Y big boss to do a Yahuo telephone communication: Li Bin: Zhang owner Hello, I am X’s Li Bin, the recent business was very good, right? Zhang Boss: Oh, yes Xiao Li ah, hello, hello, business was OK. Hehe. Li Bin: The want to communicate with you one thing, if you look fast festive, and now is also a liquor sales, and this month the company’s goal of a given volume is 50 million, on the 20th before you can not be completed? Zhang Boss: Complete no problem, but the pull to where to put ah, I am not so much a warehouse ah? Can you help me solve the storage problem? If the company paid for the warehouse issue is resolved, I was in on the 20th before the shipment of 50 million sent back. Li Bin: Well, first Loaning to find your own warehouse, I’ll give you to the company to apply for 1,000 yuan accounted for warehouse fees, costs wrapped in my body, but the product you may have to pull back, okay? Zhang Boss: OK, then I now sent to look for the 50 million cargo before I pull back on the 20th. Li Bin: Well, it is so determined ... ... Can be ex post facto result is that customers pull back the products as scheduled, but