Marketing intangible asset life-cycle strategies.doc

 PAGE \* MERGEFORMAT 10 Marketing intangible asset life-cycle strategies In a product life cycle, companies need many times to revise its marketing strategy. This is not only because of the economic environment changes and competitors are constantly attacked, but also because the product continuously through the buyer interest and demand at all stages. Therefore, enterprises must develop a range of strategies to adapt to the various stages of product life cycle. Companies always want to be able to extend the product life cycle and reap super profits, this time, enterprises play an important role of intangible assets, we must start from the essence of marketing management to examine this issue. 1, demand - Technology - Product Life Cycle Marketing management is essentially demand management, demand is also a life-cycle. The needs of this life cycle can be divided into five stages: the emergence period of accelerated growth, slow growth period, maturity and decline. Demand for relatively long life cycle, and sometimes some kind of demand is not yet reached a mature and decline stage, will be a very long period of time to continue to grow. In order to meet some people need the help of new technologies must be done to ensure the new technology is usually best to have a time to meet the demand, but there is also a demand for these technologies - technology life cycle. Needs - technology life cycle, including: the emergence period, period of rapid growth, slow growth period, maturity and decline period in five phases. For example, in the modern telecommunications industry, by means of messengers to deliver letters have been out of the stage of history; the use of post office has also been a way to recession; wired telephone entry into the highly developed maturity; and extensive use of mobile communications is a rapidly growth. In a given demand - technology cycle, a series of product forms to meet the demand for a certain period. Similarly, these products are al