Marketing cancer hidden rules.doc

 PAGE \* MERGEFORMAT 7 Marketing cancer ‘hidden rules Introduction: Recently, Nanchong, Sichuan Daily News ‘Nanchong beer market to break the’ Session ‘ice the news’, content broadly speaking, for the Nanchong beer market ‘admission’, ‘Session fee’, ‘cap fees’, ‘lid fees’ and so the unspoken rules, in order to safeguard the normal order of Nanchong beer sales market to curb beer sales in the process of unfair competition and ensure market supply and stabilize market prices, long ago, the municipal government organizations, Municipal Bureau of Commerce, Trade and Industry Bureau, Price Bureau, quality supervision Bureau and other departments have jointly set up the city’s beer market concentration and control the order of the special action teams. As beer sales, and this caught my reflection, we need to hide when things behind closed questions. Event Background: Yanjing beer market in the plant in Nanchong, before Nanchong beer market structure, mainly by China Resources Snow and heavy beer mountain of beer-based, with Qingdao Beer, Kingway Brewery and Venus beer brands such as ‘A crowded dance’ situation. Nanchong City, 200 km radius of the region, with China Resources Snow Nanbu factories, China Resources Snow Guang’an Wusheng County factories, China Resources Snow nearby factory in Suining, China Resources Snow Florida plant, Sichuan, Chongqing, China Resources Snow in the border zone, the accumulation of thousands of liters of 50 capacity and more than 20 million in actual production and sales scale. Namely, China Resources Snow occupy dominant market position. The re-transfer of beer in the Chongqing area, only the lonely Pakistan factories, maintained at less than one thousands of liters of production and sales. Therefore, in Nanchong regional sales of heavy beer mountain of beer, the basic distribution by the Chongqing factory. Due to the special geographical position in the China Resources Snow heavy bombing of Chongqing market circumstances, the o