Marc S. Pritchard- P amp; Gs dazzling fans Marketing.doc

 PAGE \* MERGEFORMAT 15 Marc S. Pritchard: P amp; G’s dazzling fans Marketing “The world today is undergoing an unprecedented rate changes. The traditional set is gone, and the new world is dazzling fans. This is the marketing and brand building in today’s environment.” Evening of January 13, Guangzhou Sun Yat-sen small auditorium lights, Procter amp; Gamble global marketing and brand-building executive Marc S. Pritchard laughing, he is to show the school and sold to China in a newly learned word “to force” (Gelivable, and then tell the other a word “Vertigo”, meaning “dazzling fans”, that is, a swing and an unstable state. He described the people today are in a rapidly changing “dazzling fans the world”, “When the change occurs, our marketing and brand strategy must change with these changes. “ Marc S. Pritchard Procter amp; Gamble for 28 years in charge of the world’s largest brand-building advertising and lead P amp; G’s global marketing team of more than 5,000 people, management, P amp; G’s 300 brands, integrated management of 8.6 billion a year advertising delivery, has twice been America’s most authoritative magazine ad lt;lt;Advertising Agegt;gt; (Advertising Age) as “the first person global marketing.” in his feelings, before the idol by the public and agencies have gradually lost their credibility and confidence of ordinary people are becoming the new protagonist. the face of social and environmental problems, they no longer stand idly by, but to come forward and take action. “They want us too. People want to understand our brand and the company behind the story, they want to know whether we have the same values, we are committed to beautify their lives and the world, not just the goal is to make money. they ask transparent, asked us not to play coloratura, but frankly stated the facts, ‘ admit when a mistake. ‘Do not social media for each person on one microphone, they can for our brand to speak to make assessment - good, bad or indifferent. “ So