Margin products trapped withdraw its role under the operation.doc

 PAGE \* MERGEFORMAT 15 Margin products trapped withdraw its role under the operation Low price sell high-end products. Coupled with fierce marketing battle, even if it is to endure ‘Kill 3000, since the loss 10000’ suffering, but also make A resolution put to death the company’s profit products. Opponent ostentatious, desperate raid, A’s wondering if that was towed to die? Sharp step by step, against a passive Chinese New Year has just passed, B brand suddenly fired ‘products to upgrade the sword’, the company’s profit to A Product ‘2008 ‘fire. The so-called product upgrades, or introduction of new products ‘Qingchun’, a direct replacement for old products ‘light cool 520’. ‘Qingchun’ use of high-grade packaging (price than its terminal 5 to 6 dollars ‘Pure’ still high), but still about the terminal price of 3 yuan sales and marketing in high-intensity support, in the Y City Distribution big city, the impact the market. And a half months later, ‘Qingchun’ rapid spread, became popular. Face of strong competition in this fast and devastating attacks, A company with wisdom, calm, ranging from director of marketing known as Sheng-down to the regional hatchetman Fangjing Li, have suddenly been quells. Let’s look at the market’s new ‘Qingchun’ response: 1, consumer response: B brand as the nation’s largest beer company, has been in the country, local media, doing three-dimensional advertising in the country erected a brand awareness, ‘Qingchun’ Y city is rapidly being accepted by consumers. Moreover, the green glass bottles of beer before drinking more, and now the white bottle is more ‘advanced’, more on the grade, the price is not high, there is a sense of value, of course, Chang Changxian - so that consumers’ accounts for Cheap ‘psychology, as’ Qingchun’ to create the conditions for the market launch, and will play a big role. 2, the terminal attitude: ‘Qingchun’ Shop City at the beginning of the big stores free drinks, each sold 20 gift one, empty bot