Marginal products- Hua Xiaoqian create the great cause of.doc

 PAGE \* MERGEFORMAT 7 Marginal products: Hua Xiaoqian create the great cause of In the past few years, especially in 2004, was the industry called ‘big-martyrdom Year’, dealers have complained that the product difficult to do: media costs rising, reducing the role fulladvertisement, TV advertising is not satisfactory, become increasingly strict state control. In addition, this industry more and more similar products, increasing competition, the product of the increasingly slim profit margins, sometimes losing money earned cry; consumers become more and more mature and rational. In such circumstances, has been described, said: to do is lose too badly, will not do is hungry. So how to break the deadlock, the choice for business and development and for the products? Small product, big profit Marginal products are: Removes scars, body odor, venereal disease, vitiligo, psoriasis, onychomycosis, varicose veins and so on. It is dismissive of the products of domestic large enterprises, that its market is small, a small profit. High-volume markets like the Harbin Pharmaceutical Zhizuo: cold medicines, stomach and so on, and Mongolia were also ignored these products because they prefer such as diabetes, rheumatism, weight loss and other hype-based products; due to price and other factors, foreign enterprises are also classes on the edge of a small varieties are considered. So the market that is a huge gap, although not at a complete blank, but not the leading brand’s market state. Dealers left a huge opportunity for development. Small products, create the great cause of Great profit margins Marginal products is generally higher retail prices, most 200 yuan, profit margins have enough support. As opposed to medicine and health products, this price will be higher. Compared to other large market products, it’s a huge profit. Such as weight loss products, price war in recent years, not killing Nanfennanshe. For example: Last year, nine nine to reach the nation’s high