Marketing chain of confidence crisis.doc

 PAGE \* MERGEFORMAT 8 Marketing chain of ‘confidence’ crisis Since March 26 was CCTV ‘life’ part exposure ‘Hu master’ Smokeless after the incident, the entire marketing chain, produced a huge crisis of confidence. Fake, everyone hated the. Not only caused huge losses to consumers, but also in the whole distribution chain agent has suffered a huge ‘credit’ crisis. Integrity of the ‘fall’, after the distribution business, how should agents do? Dealers into the trap of false propaganda is a ‘curse’. The giant’s collapse, ‘the fish pond’ also backfire. In the ‘Hu master’ Smokeless has not been disclosed prior to the surface Smokeless market is still flourishing. CCTV came to light since his country appeared in the media the ‘one-sided’ momentum, master Smokeless Hu had crazy disclosure. Overnight, the country opened sales outlets like pot dealers around the phone rang incessantly. Questioned the issue of product quality phone one after another, the request returns, pay back the money consumers have gone to the door, but this time, was kept in the hometown of the dealer to become a ‘Hu master’ Smokeless greatest ‘lost’ family . In fact, for dealers, the could find a good product, despite the multi-stream point of sweating, exhausted by the points, no problem, can make a little business, is the most primitive in mind. Present commodity dazzling, new concepts and an endless stream of new products through the media hype, resulting in false advertising everywhere, believe it or set into the dealer will Shangliaozeichuan. Advance and retreat embarrassment, dealers both sides is not a ‘person’ Whenever the product out of things, in addition to losses suffered by consumers, in fact, also a devastating blow to the dealer. Research-based companies rely on R amp;amp; D to make money, ate the most profitable areas; manufacturer to win by producing profits, although profits of marketing the product space, but to go through several segmentation, and finally to the hands o