Marked change from the Kodak brand to talk about aging and re.doc

 PAGE \* MERGEFORMAT 11 Marked change from the Kodak brand to talk about aging and re As the world’s most famous brand imaging industry, Kodak (Kodak) brand has long been packed with eye-catching boxes and that yellow box of Kodak film, one by one record with countless people laugh, and spring up all over the Kodak photo-processing shops enjoys popular support. Its yellow red and white logo of the brand has become the world’s people are most familiar with, and one of the most popular brands logo. We can say that the word box Kodak K-type Kodak’s brand logo is the most valuable assets. But in the CES 2006 show today, Kodak CEO Antonio M. Perez, has suddenly announced that Kodak will enable the new version of LOGO logo. Kodak spent 36 years with the yellow boxes and ‘K’ graphics, it will completely disappear from people’s sight and instead be a simple ‘Kodak’ logo replaced. For the replacement of signs, Kodak is the case, said this: ‘new logo reflects the Kodak brand to diversify into the latest developments, but also reflects a variety of industries across Kodak has become a leader in digital imaging. ‘ Why should we replace this with Kodak for 36 years a well-known mark? What stands behind this kind of move the Kodak? In fact everything from Kodak in recent years have made the difficult strategic transformation we will not be difficult to conclude that: Century Tokgo dynasty for the main A century ago, George Eastman, founder of Eastman Kodak Company has created a slogan - ‘You just press the button, and the rest were given to us! ‘This slogan became one hundred years throughout the course of development of Kodak’s core spirit. In the ‘film’ era, Kodak designed the washing and printing negatives of the system, so that taking pictures has become very simple. On this basis, Kodak digital camera sales through low prices, and then the syrup from the photo lab and the paper needed to gain enormous profits, which will become a Kodak to create an absolute monopo