Marketing campaign starting from the news public relations.doc

 PAGE \* MERGEFORMAT 12 Marketing campaign starting from the news public relations Marketing is a trend rally As a developing area of several hundred thousand square meters, or even millions of square meters, a very long development cycle and super-tape, accurate positioning and appropriate marketing is to determine the broad market can rally a key factor in sales success. General real estate compared to the broader market real estate has its specific advantages and disadvantages. If the general real estate sells ready-made product, then the tape is more of real estate selling real estate prospects for the future - the future development of real estate consumer expectations directly determine the psychological status of sales. Consumers want to know the objective through a variety of channels to tape in which the commercial potential of the region, market’s future development prospects, the Government’s attention, the broader market and regional economic interaction between the developer’s long-term planning. From this point of speaking, the market’s rally is not only very important to marketing, but also is essential. Market rally is not groundless, nor is it born of nothing, but the project planners take a strategic height, give full consideration to all aspects of the project features and Relevance: urban functions such as project location and the spatial location of contacts, develop themes and regions are populated by a culture of effective convergence, real estate location and region’s future economic development in the unity of the whole city economic development impact on the real estate industry and so on, in full, taking into account all factors relating to the project, the re-packaging of information through the systematic , with the help of the objectivity of news dissemination and influence the project’s marketing momentum to a strategy of overstating the height of the target from a height of healthy and convey a positive message, prompting the