Marginalization strategy.doc

 PAGE \* MERGEFORMAT 5 Marginalization strategy Marginalization strategy lt;lt;21st Century Business Reviewgt;gt; Enterprises often living on the cusp, therefore, develop strategies, companies must implement the edge of decentralization, emphasis on minority views. Business Excellence in many ways to subvert the traditional strategic planning approach. First, they changed the way of customer service and they are no longer limited to only small changes to meet customer needs, but exceeded the established understanding of consumer demand, they are concerned about the edge requirements to obtain a deeper understanding of the market, and promote the development of important new business. Secondly, access to these markets in the process of understanding, them from focusing on headquarters transferred to the company’s internal planning outside, listening outside the headquarters and core business ideas and they do not develop a strategy rigidly mechanical, and centralized planning and management processes against to promote a more flexible mode of operation. Companies often communicate directly with consumers to understand consumer demand, but which hidden risks: a large number of consumers for the current investigation may not provide effective market information. It is clear that ordinary consumers are basically satisfied with the product, which can not promote further development of products or services. By understanding the “lead users”, that is, those with high demands on the product’s users, 3M has found a solution to this problem .3 M in research how to reduce the infection rate of surgical patients, it did not address the traditional hospital but mobile army surgical hospital for investigation. To encourage creative edge, companies must avoid a consensus decision, otherwise we can not understand the importance of non-mainstream views. Lee Benckiser CEO Bart #8226; Beckett said: “If eight out of 10 agree, there are two individuals who hold diffe