Marketing chain is no small matter.doc

 PAGE \* MERGEFORMAT 7 Marketing chain is no small matter There is such an enterprise, in the sharp rise in raw material costs of today, still the upstream supplier’s supply price of strict control and to be able to get the same as before, when there is no price increase the price of complacency. Because he did not how the cost of growth, while its products are raw material prices along with the entire industry upward, access to more than the industry level of profits. So, the next production and management, this company received a large development? No, he’s suppliers if the supply in accordance with the previous price of the same quality of his raw materials and accessories, we can not guarantee their own profits, and so had to use low-quality raw materials and accessories available to manufacturers. There is another business, the agent to concentrate all of their deductions as possible and all kinds of rebates should be given to agents as well as the point deduction, set demanding conditions for the realization of, and the profits of agents ‘computing’ to the decimal point After four, regardless of market changes. Very often, agents in the distribution of your product when the unexpected will happen a variety of additional costs, these manufacturers use an escape from acting in accordance with the contract, all passed on the agent. As a result, agents operating a hard years later, an inventory revealed that there is a manufacturers ‘white workers’ and their profits to where? Into account all manufacturers to become the manufacturers of the profits. The results of these two companies how do it? The former, when the manufacturers are happy for the excess profits, the market reflects the product back to the news of problems emerged batch, in the aftermath of expenses to pay more than the brand has also been a heavy blow. The latter, the agents became his passing, change every year, continued in 2023 are so later, the agent can not find their willingness to c