Marketing CEOs should have the eight amendments to.doc

 PAGE \* MERGEFORMAT 4 Marketing CEOs should have the eight amendments to CEOs as a marketing capacity must be in a variety of marketing personnel in the crowd, but as managers and top leaders have to have some repair to, in order to better organization, to do marketing system transportation. Personally, I think the following eight Xiu as, still important. First, the marketing sense of purpose A marketing CEOs of the most critical is the sense of purpose to determine a certain stability 1000 party, set a target of the goal can be broken down, job placement, that we may all know, then what is the sense of purpose, that is, Could you sure you set goals is suitable on the market, there is guidance and positive, the hollow target injury team, too low to affect the entire resource allocation target rate, there is an appropriate target setting to require CEOs to the market analysis, understanding integrated with the corporate resources well, feel it, but also the scientific and artistic, which is knowledge, it is an upwardly revised to empiricism, can be achieved with the times. Mao’s On Protracted War, and to determine a few years to defeat Chiang Kai-President, is a skill in this area reflected. Second, the marketing sense of direction Sales strong sense of purpose, but a sense of direction is also very important, only the marketing direction is correct, in order to clarify the priorities of marketing, tactical layout and campaign execution, which product-based, which market-oriented and which the main channel and which Dealers the main direction is clear, targeted, route first established by the direction of this point can not be ignored, or that can not be ignored. Third, the marketing propaganda for the amendments Propaganda, military strategists of the wants, Sagittarius does not move, Heaven prophets, before the march of war must first sue-day worship of ancestors, a sensible debate on the non-pass. Said to be official, so now, too, there is no weapons