- 1、本文档共7页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Marketing Innovation- The need for a pair of eye health products!
PAGE \* MERGEFORMAT 7
Marketing Innovation: The need for a pair of eye health products!
Health care products, to meet or innovation, that is a question.
This problem, for many health care products businesses, did not find it difficult Hamlet at the wall on the life and death choices.
Health care products industry today can be described as experienced ups and downs, but today’s health care products industry is still a ‘a pool of troubled waters’. Chaotic industry, the lack of norms, weak brand awareness, coupled with accession to the WTO, foreign ideas into the more upsets in this field populations everywhere.
Fish in troubled waters, Innovation Lost
The strong growth in health care products this point, you can be reflected in the advertisement. Vitamins and tonics, residential and real estate and non-prescription drug advertising last year, the most product categories.
As a result, has also had a negative impact: advertising decisions at all, corporate advertising for health products as life, health care products has lost the meaning of the product itself, but rather as pure and simple advertising products.
Nielsen research report on disclosure of advertising is not a small surprise: a quarter of Asia’s top ten advertisers, all from the Chinese mainland, while the health care products ‘champion’, the first and third place were two well-known from China health care products company, in which the first ad on the amount of up to 88 million U.S. dollars. Chinese health products advertising not only did China’s first, but also did the first in Asia.
Health Care Products advertising regardless of the cost to carry out large advertisements in the bombing, in the ad content will not hesitate to exaggerate, his best speculation as possible and, due to market non-standard, enterprises and consumers of information asymmetry, health care products companies through this simple kinds of advertising and marketing, but also in the short term cash from the market, acce
您可能关注的文档
- Marketing can be simple (a).doc
- Marketing can be simple (C).doc
- Marketing can not always tell a breakthrough.doc
- Marketing can not go formulaic.doc
- Marketing Bureau Bureau- free pizza Where-.doc
- Marketing can sacrifice the long corner-.doc
- Marketing career out of the low.doc
- Marketing can get the world to sell Meng.doc
- Marketing career were forever youthful vigor password.doc
- Marketing cancer 'hidden rules.doc
文档评论(0)