Marketing Innovation- The need for a pair of eye health products!.doc

 PAGE \* MERGEFORMAT 7 Marketing Innovation: The need for a pair of eye health products! Health care products, to meet or innovation, that is a question. This problem, for many health care products businesses, did not find it difficult Hamlet at the wall on the life and death choices. Health care products industry today can be described as experienced ups and downs, but today’s health care products industry is still a ‘a pool of troubled waters’. Chaotic industry, the lack of norms, weak brand awareness, coupled with accession to the WTO, foreign ideas into the more upsets in this field populations everywhere. Fish in troubled waters, Innovation Lost The strong growth in health care products this point, you can be reflected in the advertisement. Vitamins and tonics, residential and real estate and non-prescription drug advertising last year, the most product categories. As a result, has also had a negative impact: advertising decisions at all, corporate advertising for health products as life, health care products has lost the meaning of the product itself, but rather as pure and simple advertising products. Nielsen research report on disclosure of advertising is not a small surprise: a quarter of Asia’s top ten advertisers, all from the Chinese mainland, while the health care products ‘champion’, the first and third place were two well-known from China health care products company, in which the first ad on the amount of up to 88 million U.S. dollars. Chinese health products advertising not only did China’s first, but also did the first in Asia. Health Care Products advertising regardless of the cost to carry out large advertisements in the bombing, in the ad content will not hesitate to exaggerate, his best speculation as possible and, due to market non-standard, enterprises and consumers of information asymmetry, health care products companies through this simple kinds of advertising and marketing, but also in the short term cash from the market, acce