Marketing Innovation of the financial crisis.doc

 PAGE \* MERGEFORMAT 13 Marketing Innovation of the financial crisis With the cold autumn wind, from the U.S. sub-prime crisis triggered by the financial crisis spread around the world, a time, some countries facing economic model of bankruptcy, the United States more than half of the five investment banks collapse, the largest manufacturing enterprise generic groups at risk, and global stock markets Gone with the Wind green . Real estate almost fell into through the ice, immediately most of the real economy is also greatly affected the size of this year, China’s SMEs have closed down more than 10 thousand companies, most of them live in precarious among enterprises, the market steadily decline in capital flows, the more to the more tense, the profit loss from the thick thinning until the turn and had to pay cuts and layoffs. Next year, certainly the majority of enterprises, will be more walking difficult, closure or merger may be the ultimate goal of many enterprises. Harsh environment will accelerate the pace of a new round of reshuffle, of course, this will be a severe test in some business opportunities, brand enhancement, a dark horse of the emergence of the desire of all of our businesses, while in terms of marketing, relying on old thinking, old Routine is indeed very difficult work, and innovation is forced by the reality, but also the development of killer. A concern for consumer demand, detect unmet point When we analyze the market after careful observation is not difficult to discover how many people need to become a forgotten corner, including some basic functions to meet the fundamental are not being solved. If more than 20 years with Continental Europe and the United States created the core technology smoke meters, the net rate of soot absorption mostly in the 60-70%, meaning that there are about 30% of the soot on the left in the kitchen. Easy to cook a person who smoked as ‘Huanglian Po’, the second put the mess room air, walls and furniture