Marketing Innovation- The Executive is the foundation the details is the key.doc

 PAGE \* MERGEFORMAT 5 Marketing Innovation: The Executive is the foundation the details is the key Shenzhen Kingway Brewery a few years ago read a great manager for marketing, From EMKT. innovation and concluded, somewhat deep feeling: ‘If the market into another big point, if the sales staff a little more, if the weather is hot again that, if the organizational arrangements were a little better, we can ’ Yes ah, marketing will always encounter this or that difficulty. Unfortunately, the market does not believe that ‘if’, only the results in the cruel market competition, the only criterion for measuring the results are: objectives and tasks has not been reached? Promotional costs are not more province? Structure of the varieties is better? Market share is not higher? ‘Is only subjective reasons, there is no excuse for an objective’ is already a familiar statement that every marketer. However, if the implementation of this concept into all aspects of marketing, how to put this concept into practical execution of the concrete implementation of the operation, how this concept through the marketing efforts of each and every detail, every marketer should be pondered. Execution is not in place, emphasizing issues such as objective difficulties, re-grasp execution, attention to detail is the best marketing, marketing, innovation and initiative, tentatively summed up as ‘10 zero’. 1, there is no work to zero. For each marketing people must learn to treasure and be grateful to him. Financial crisis marketing people should cherish the current opportunity. A thousand miles begins with a single step, ready to grasp opportunities for personnel who will have the last laugh, with the work that would not be valued, golden rice bowl rice bowl will become mud. Second, the ability did not show zero. Everyone has their own strengths, knowing their strengths and, through practice, so that its value can be another identity in order to obtain greater room for development. S