Marketing insights.doc

 PAGE \* MERGEFORMAT 4 Marketing insights Attach great importance to the modern enterprise sales, current sales staff naturally occupy a huge market demand, but the real business to recruit for their sales staff is small, even if the occasional recruiting, and corporate sales staff generally felt that the current floating-noise, most of them are familiar with the market, said three days a week, can be competent to be true? Yangaoshoudi the end is not a job-hopping, that is, has been eliminated, no matter what the outcome, the other party for all losses. What causes it? And how to avoid this problem happen? First of all, we have to consider the success of our sales staff to determine what are the criteria? Perhaps we are all unanimous that the performance, yes, performance is indeed to judge the success of sales personnel, an important criterion, but if performance alone to measure a good salesperson or not the standard, sometimes a lot of performance will block your line of sight, into a judge’s trap to go. This involves a topic, we are in what Heroes does in the end? Performance, in charge of control orders for each salesperson to become the magic weapon for the long run, sales personnel to sell orders Heroes, and inevitably into the quick success of the cycle, and gradually go into the trap. Individual years of sales experience tell myself that the most critical is the sales staff should train the basics. The so-called basic training consists of three elements, one attitude, the second is a professional knowledge and skills in third. A salesperson whether they have good basic skills, a good criterion is whether it is traded clients, or failure to complete the customer, can clearly analyze turnover What are the elements? What are the elements do not deal? Negotiation process for these elements was how to grasp it? If we can compare the thorough analysis, clarity, illustrate the sales staff with sales of basic skills. Individuals in the sales management pro