Marketing innovation has been wits-.doc

 PAGE \* MERGEFORMAT 7 Marketing innovation has been wits? Both for online news or television news, and ultimately, full of eyes and ears of the speculation, putting on a show, you suddenly see a piece of “explosion” news that a company is not allowed to elaborate a “speculation” drama, and television advertising forms, but also by the shouting style, aesthetic style, transformed into vulgar style. Of course, this scene is not only appeared this year, but this year, a variety of vulgar ad appears more focused and prominent than before. Chinese companies (including of course foreign enterprises in the Chinese market has become so how marketing innovation mediocre or degradation so surprising, are the Chinese market, Chinese enterprises and Chinese marketing community has “wits” it?! [Case 1] Moon cake of a hotel in prime-time ad turns in a bombing, a “wretched,” the old man and an “off gas” star (where no words of any hostility on their goose bumps out of your use of the ambiguous language in one place Autumn warmth of a drama trying to interpret #8226; #8226; #8226; #8226; #8226; #8226; Unfortunately, the unpleasant task of reading the ad, in addition to feel a bit sick, the excited interest and not the slightest desire to buy. Some would say that you remember to make good a, such as melatonin of the ad, not very successful? But I still believe that advertising causes of displeasure from nature, is not desirable, melatonin consumer groups want to do with this high-end hotels in the moon cake psychology and consumer buying behavior is completely different, in spite of all gifts. The normal marketing thinking, can not see the moon cake of your audience, the only conjecture is: may want the help of advertising scene, this moon cake ad will give his “beloved” who, despite her husband, appear in the lines of his wife, but now her husband, the wife is not a traditional legal title of the #8226; #8226; #8226; #8226; #8226; #8226; speculation is purely speculati