Marketing insights 2.doc

 PAGE \* MERGEFORMAT 6 Marketing insights 2 Promotional mix - A marketing photo Today, all enterprises will be product promotion planning is a key item. Marketing efforts not only to small, more importantly, the combination of promotion methods. I delegated by the unit market development in Liaoning. In August 1992, when the market is sales of Liaoning peak moment, precisely rail transport disruptions, which are sourced difficult to place in time. Sales units all out of supplies, to cargo phone rang incessantly. How to seize the opportunity to do a ‘big project’ do? After careful consideration, I decided in a reasonable allocation of limited supply, as much as possible to meet the emphasis of the retail pharmacies at the same time, seize the opportunity to set off a ‘pollen Tianqi’ market in Liaoning selling climax. We first reported in the Evening Eye logout ‘pollen Tianqi apologize to you’ as the theme of the ads, and explained: Due to the railway disrupted the already tight supply of HTC oral short supply does not meet your needs, HTC to the You apologize, we are actively sourcing organization. Meanwhile, the main distribution units in the city have also been posted with this same poster. This ‘apology’, in the city, causing no small stir. A week later, we sign out a prominent position in the newspapers ‘long-awaited, eagerly, pollen Tianqi belatedness ... ...’ to inform the advertising, the same day, again posted on a daily image ads: black, a Boeing planes through the clouds, the aircraft’s tail that says’ Kunming ‘two buildings, aircraft flying in front of marked’ Shenyang ‘, the aircraft’s wings painted with’ HTC ‘trademark, the aircraft were marked eye-catching’ pollen pseudo-ginseng ‘. The aircraft above the number of Lu Bai of the Daewoo: Xicongtianxiang, HTC oral air to Shenyang. At the same time, we have new ones in all pharmacies poster: inform consumers - Although the railway repair, alone rail transport, pollen Tianqi even half a month late,