Marketing is a kind of humanistic care.doc

 PAGE \* MERGEFORMAT 7 Marketing is a kind of humanistic care Shuran between not feel engaged in marketing, has been fifteen years, when the individual then a kind of love for the youth marketing industry cooled intellectual passion after; as his career in marketing toward peak fall into the trough, and then creep from the bottom peak; as a number of colleagues The fate and social marketing trend of dramatic changes in pain when; I often run into frequently, as the philosopher of life and the world’s proposition ‘Who am I’ kind of depression depression, confusion, pain, from time to time ask themselves ‘the essence of marketing’ What is this? On ‘marketing’ has been very definition of the concept of the multi, it should be very clear. Authority of the person, such as marketing master Philip. Kotler said: ‘Marketing is through the creation of individual and collective, offer for sale and exchange of products and value with others to get the thing it needs is seeking a kind of social and management process. ‘(Kotler’ Marketing Management ‘9th Edition) But I seem to be dissatisfied with this explanation. Kotler identified as the right marketing, the marketing process from a physical interpretation, but I think that marketing is a kind of inner quality of spiritual things, so the essence of marketing should be a humanistic care. 1, love embodies the marketing is a business road: The first principle of life is a ‘grace to survive’. That is excellent quality, elegant that is elegant, it is the common aspiration of the living conditions of mankind. The study of modern economics and indeed the ultimate goal to achieve ‘grace to survive’ and services. In today’s market-oriented society, the business sense of the trend has become the mainstream of society, marketing as a business form of the mainstream carriers, the ever-present interpretation of the business ‘Avenue’. Marketing content is created by the exchange of products through the sale of exchange value with