Marketing Insight- 2006 notebook industry five keywords.doc

 PAGE \* MERGEFORMAT 10 Marketing Insight: 2006 notebook industry five keywords Notebook market in 2006 can be described as turbulent, from the perspective of the upper reaches of technological innovation, Intel and AMD because of the fierce struggle between, making the technological upgrading of CPU accelerating, from NAPA, Core 2 quad-core processor in 2006, technological innovation much faster than any previous time. Level of competition in the industry, with the universal laptop era, the entire notebook market growth spurt makes the rivalry between manufacturers has become more intense - the major notebook manufacturers to reposition itself in a different magic, with segment-oriented marketing strategy to achieve compete for a breakthrough - Dell’s low-cost route to vigorously forward, HP to focus on high-end commercial market, lock, Lenovo will be targeted product features innovation, TCL will focus on focus on customers, accelerate the pace and enhance the quality of marketing and services. 2006 draws to a close, when we look back over the development of the notebook industry, you can find to clear, notebook the first year of starting, industrial design, widescreen, screen five times the 2006 Keywords: support links notebook industry track record. Here we will analyze the five keywords, from which came out in 2006 notebook industry connections, so as to better grasp the whole industry trends. Keywords 1: Year One After 2005, rapid development, notebook industry, from the show of view to the gradual transition to the popularity of period, notebook consumption will start from ‘luxury’ into ‘public’, from ‘business’ into ‘personal’, fast-growing demand for notebooks become the industry a trend. Early in 2006, TCL Computer CEO Yeung proposed: ‘2006, China notebook market is bound to swallowed the big half of the PC market, domestic notebook manufacturers will take this to promote a new round of industry reshuffle, China’s notebook market is entering a ‘C