Marketing innovation is to create differentiation.doc

 PAGE \* MERGEFORMAT 7 Marketing innovation is to create differentiation Modern marketing has been a legalistic time, that kind of parrot, parrot’s approach is absolutely not work. So, market competition requires innovative marketing staff to carry out work, using their own unique resources to win the favor of consumers, over time, in order to win the loyalty of consumers to obtain the sustained and healthy development. In other words, marketing innovation is to create its own unique resources, to create marketing in the process of differentiation. First, the use of human differentiation, to explore human potential. Staff is a team of the greatest wealth, human potential is endless. Success is the people’s success, failures were mostly people out of the problem. Therefore, the human potential is to explore the most fundamental elements of an enterprise. A team due to the impact of corporate culture, each has its own characteristics, some unity, some loose; some passion, some pool of stagnant water; some rich patience, and some three minutes of blood; some strong execution, there is The try to shift responsibilities; some diligent, some Lanlansansan, etc., etc., are numerous, we should say these are the spirit of an enterprise, that is, the difference between business-oriented, human differentiation . I believe that only those who beat and in step with the whole enterprise, is promising, there is vitality, can achieve a successful team. In the author is very familiar with a business Luhua group, they were the difference lies in corporate culture of the ‘three will be’ and ‘d be able to’: 3 will be, will do, will say and write; 4 can, can suffer, eat gas, be able to endure hardship, able to be patient. Differentiation of people in the development of Luhua indeed virtuous, so that the brand take off rapidly Luhua rise of a strong momentum of development, issued a ‘use of three to five years time, the Lu flowers, to make Chinese edible oil brand’ of the prono