Marketing Innovation.docVIP

 PAGE \* MERGEFORMAT 6 Marketing Innovation Marketing innovation is not a new concept, but it is forced to attach importance to any business proposition. Particularly in the industries today, market competition, marketing homogenization of serious weakness of traditional marketing methods, business in order to achieve market expansion and upgrading of competitiveness, sales growth, marketing innovation is the only way. The so-called marketing innovation is not the seventies and eighties, the early ideas of market economy, an idea, an improvement, a combination that can bring enormous benefits to companies. Modern market increasingly competitive, even more frightening is the consumer on the growing number of marketing tools are well known, many marketing measures seem very good, but consumers are turning a blind eye can not withstand the test, one to the market, the effect is greatly discounted immediately, or even completely cold market. Because of this, it is no longer just a marketing point of innovation and a method of innovation, but rather a comprehensive improvement of a system and then into the innovation theory, the formation of patterns and core competitiveness, hole in the kiln depends on the success of innovative marketing model , hole in the kiln is the disk drive innovative marketing model. Marketing innovation is a systematic project, or even a long process, not the overnight success to innovation, even in the innovation on the road have to pay certain costs and time, therefore, enterprises should follow a marketing innovation steps and methods. Generally speaking, can be divided into the following five steps: First, identify problems The purpose of marketing innovation is to solve business problems, marketing innovation, innovation can not be blind, must be targeted for marketing in the innovation the core of existence, so the problem is found, the first of marketing innovation step, but the fundamental problem must be found, the core