Master Kong instant noodles pathway transformation.doc

 PAGE \* MERGEFORMAT 7 Master Kong instant noodles pathway transformation Master in China, ranked the top 100 brands in 53, brand value of 5.4 billion yuan in the food industry in the Master of all routed to the third. According to AC Nielsen’s survey, sales of instant noodles, though still mainly rely on traditional channels, but as in recent years, the rapid development of modern channel has been close to 30% of total sales compared to 2004 grew nearly 13% . And the army in recent months, Hualong into the modern access road, Master felt the pressure more and more, in order to occupy the market position of the first brand will be maintained at 50% market share, Master Kang had to be more and more resources and energy into the modern access road, and made changes in the traditional path. No longer apply the full path deep plowing Master Since 1992, factories in mainland China since the implementation of precision agriculture access to mainland China in the five sub-Area 1500 Old and a small area, located more than 300 sales points, covering nearly 5,000 dealers, 550 thousand points of sale. By the industry on behalf of each region and the Assistant industry on behalf of the responsible, to require every day, a salesman visiting 80 retail outlets. Understanding of their sales, demand conditions, and timely feedback on their request. Since 2005 began to make adjustments on the Master in the channel, according to the principle of 20/80 and modern marketing channels are mostly concentrated in the urban areas is currently the situation of intensive farming on the urban service retail stores retain only CA, CB points to visit and re - pairs of CA, CB point definition, give up CC the most direct services, the use of distributors covering the ability to operate savings in manpower will be transferred to the township Area, increase the external Fu development. Master the same time, companies started to reduce the number of City dealers to increase dealer sales and