Marketing to treat citizens.doc

 PAGE \* MERGEFORMAT 9 Marketing to treat citizens ■ text / Edwin Colyer translation / Yan-fen Brand followers, preaching customers, marketing of citizens ... ... we must take seriously these people, and to pay tribute. Because they will actively contributed to the promotion of your brand for free, just because they love your brand. But your brand in their hands it is safe to do? Marketing citizen As we know the brand Apple (Apple). Apple Macbook Brand Marketing citizens advocating the outstanding performance and openly criticized the use of other brands of computers people, they are brand followers, they like Apple Macbook, like all Apple products. Perhaps these people are the most effective Apple’s sales momentum. George Masters is the marketing of a citizen, he likes to iPod (Apple Mp3 brand). California, clear skies, the way to work, he used his tiny machines that play iPod songs from the band Darling Buds ‘micro-machine’ (Tiny Machine), and creative spark lurches violently burst out. Although he is not Apple’s employees, but it does not matter, he began to create a iPod ad. It took 5 months of spare time, he produced a professional level of this 60-second ad. Soon he will be the ads on your site, advertising after reports by several blog sites has aroused great concern. Just a few weeks time, the ad received more than 50,000 hits, and was W reported. Brand followers everywhere. ‘You will often find that some customers very fond of a particular brand, they kept the same as the preacher to the people around recommendation on inviting them to join them. ‘Jackie Huba is a corporate consultant, is also a’ marketing and greater citizen participation: When people have turned into a kind of information ‘an author of the book, he explained that,’ In the past few years, the preacher grow in power. Network has become a social media (social media), as long as computers, digital cameras, video recorders, a person can make their voices heard throughout the world,