Marketing problems of Chinese enterprises.doc

 PAGE \* MERGEFORMAT 20 Marketing problems of Chinese enterprises The wheel of history had device rolled in the 21st century, China’s economy is facing a full range of structural adjustment and change. These adjustments and changes, and some has become a major trend, trend, mighty irresistible; some or Yigu brewing undercurrent, but the surging of waves coming from a distance. Nowadays, China’s economy is different from any period is a marked pattern of centralized and decentralized co-exist. Manifested as follows: First, the economic factors into focus by the scattered, severe polarization, economic resources and social resources are increasingly concentrated in the hands of a few large enterprises; secondly, the economy from centralized toward decentralized, enterprise ownership, diversified development, China is being ushered in an ‘economic Warring States Period’, showing foreign capital, the Chinese capital, state capital, social capital, bureaucratic capital and private capital to rival the competitive situation, to capital as the link of the various interest groups is taking shape. At the same time, the Asian financial turmoil on the global economic impact would be significant. Pairs of Chinese enterprises, the best way to promote their own progress is to learn from other people’s lessons, deeply reflect on the previously affirmed and followed the ‘business model’, to re-think, correct and make up to enable enterprises to provide a healthy development, otherwise, there will be danger of repetition. It is in such a new era, a new situation, new situation, the marketing challenge for Chinese enterprises ‘sales and marketing’ magazine and the adoption of marketing planning Co., Ltd. jointly launched the ‘China Business Marketing physical’ activities, the purpose is to explore China Enterprise Marketing survey of problems comprehensively sum up the current status of Chinese enterprises and the urgent need to address a number of marketing, the focus of prob