Marketing new way of thinking.doc

 PAGE \* MERGEFORMAT 5 Marketing new way of thinking Recently, there were two brand advertising is mine, one is ‘so purple,’ one is ‘drink Han Yo’. They look very cottage, but it is as big brands. Check a bit, ‘so purple’ is Shun Xin hand company’s brand, from the popular music group SHE endorsement, the product from the grape, black currant, and blueberry fruit are rich in anthocyanins three kinds of concepts, brand name from a network of Spurs ‘Jiang Zi’. ‘This purple’ official Web site explains its brand mind: ‘We proceed from a consumer’s lifestyle, grasp the characteristics of the target population, open up new marketing angle of the road. Therefore, we think about what is the impact of modern lifestyle of the most important factor? In a sense, a network. With the continuing escalation of network technology, the Internet penetration into the life of the bit by bit. For businessmen speaking, to seize the ‘network of pop’ is equivalent to seize the tremendous business opportunities. ‘ ‘Drink Han Yo’ from Shanghai to well-known food brands days Oh introduced Lu Lu endorsement. ‘Drink Han Yo’ is a buzzword, a phrase from the Korean ‘Hello’ sounds-AN NIANG HA SAI YOU. These two ads on the network caused much controversy, the guy on Tianya forum Comments’ drinking Han Yo ‘ad -’ see my whole body cramps, and almost went back to Mars. ‘ In fact, by euphony, buzzwords create brand, has always been a small hobby of Chinese enterprises, many of the big brands is resulting, for example Master, wow Haha, of course, there are many little cottage-class brand. However, the brand name is not my focus, I am more concerned that they are impressed by the effort put in a new generation of consumers. In fact, for any consumer brands, the new generation of consumers is a new battlefield for their marketing needs new thinking. This is also the ‘so purple’, ‘drink Han Yo’ can give us inspiration. First of all, we must study itself and decide on a new generation of consumer