Marketing four pests - one surface Mishap.doc

 PAGE \* MERGEFORMAT 6 Marketing four pests - one surface Mishap Inscription: difficult in the harsh environment of marketing in China is rampant in the “four pests” - the so-called four victims “surface” and “one-sided” and “blind”, “radical evolution” of their existence has become increasingly rampant China marketing theory and practice growth, a huge obstacle to development, not in addition to the four victims, the marketing people caught in the confusion, enterprise development, and dangerous, all the real marketing Service required diligence addition, and without delay, pretending this article for advocacy and self The practice of warning! China marketing Mishap Superficial, marketing development taboo However, the in vigorous marketing trend of development, the surface of the harm has not been enough to arouse our attention and alert, more sad, China marketing toward the surface tendency surface abyss proudly forward, the crown in the name of marketing of the real line making money, the lack of effectiveness of the concept model flying, little knowledge of marketing, out of touch with the actual business and market is moving away from the basic attributes of marketing as a practice-led scientific , marketing and marketing in the continuous depreciation, what next? Recognize the crux of the precipice is that we should urgently return to the right path. Surface phenomenon, what are equal Marketing: The current marketing has been seriously generalization, the sales equivalent in marketing, promotion equivalent marketing, advertising, marketing equivalent forced to sell the equivalent marketing, and even some enterprises and the so-called marketing people, marketing is just tokenism Mongolian cheat their gimmick, the surface of the danger signals are a large number of small and medium enterprises and the behavior of the so-called marketing people to continue to release and further negative impact on Surface phenomenon, the marketing imagination “art”: