Marketing 2005 Chinas 14 major wine proposition.doc

 PAGE \* MERGEFORMAT 15 Marketing 2005 ‘China’s 14 major wine proposition ■ 2005 ‘Chinese wine, will be the scene’ Wolf Totem ‘big drama? Recently, the author of a book deeply attracted to this book is ‘Wolf Totem’. I am not saying that we should use wine for every one ‘wolf’ way to get ‘food’ and ‘territory’, but the face of international wine enterprises to enter and the second international wine business in the Mainland market, M amp;amp; A boom, the local brewery can not do without ‘wolf’ in ‘wild’, ‘wise’ and ‘the spirit of fighting as a team’. Bring ‘wolf’, and perhaps more and more people will not forget in the PU in the ‘wolf said,’ in the ‘wolf’ description: ‘beasts of the variable geometry Toshiya fraud, only by Xiao Er’; also remember ‘ Dong Guo ‘right’ wolf ‘description: working hand in glove, find any, be asking for trouble, notorious. These ‘wolf negative’ memories in many people’s minds is ‘cruel, unfamiliar’ negative symbol. But when we enter a new era of commercial competition, the lack of ‘wolf sex’ is we are more and more multinational companies and even local competitors in their own heart beat. Ren, head of Huawei Group Commenting on today’s enterprises need to say what kind of talent: ‘enterprises to develop a number of wolves. Wolves are three main features: First, a keen sense of smell; second indomitable spirit of personal danger of attack; 3 is a group fighting the plans and organization, enterprises to expand, we must have these three areas’. In 2004, the beer industry, re-staged ‘and the wolf actually dance’ the ‘game’. AB, to 10 billion U.S. funding, will rank fourth in the national beer output of ‘Harbin’ football under their command; ‘Interbrew’ increasing share of Nanjing Jinling acquisition of Hunan Chinese lion, holding Zhejiang shiliang continuing to expand own Chinese beer market, geographic and capacity; ‘Carlsberg’ of the Yellow River in the investment set up new companies and four Ka brewing 26.26 million U.S. dollar