Marketing 3.0 era interpretation of the concept of change from consumer psychology.doc

 PAGE \* MERGEFORMAT 6 Marketing 3.0 era interpretation of the concept of change from consumer psychology #8226; famous American Marketing Philip Kotler scientist believes that the market is not the era of marketing 1.0 product-centric or customer-centric marketing 2.0 times, 3.0 times and now has entered the marketing value for the center. This means that a transparent market environment, marketing communications as usual simply can not instill consumer information, but consumers should be more concerned about the inner world, through the media innovation, content creation, dissemination of innovative ways to communicate with consumers, establish an emotional connection, to win their loyalty to the brand. Marketing 3.0 marketing era should be rational brand positioning 2.0 times up to the rational and emotional positioning, namely through impress clients inner lead rational thinking purchasing decisions and attract spiritual concerns with brand differentiation and confirm the decision, the rational and emotional common the role to guide consumers to take action to make purchase decisions. whereby corporate marketing should be done to differentiate the role of precise positioning based on rational and emotional and based on experience, through real action, and promises to win consumers trust, the only way to make a strong resonance between consumers and brands. Psychological Interpretation of changes from 3.0 times a consumer marketing, differentiated values #8203;#8203;precise positioning For the operators, how can we do precise positioning, while avoiding open blue ocean market competition by positioning differentiation? Philip #8226; #8226; Philip Kotler believes that enterprises in promoting social and cultural change, including the choice of social problems, targeting elements and provide appropriate solutions to the three steps of change, if the combination of these three aspects of corporate brand positioning, then it may have disruptive core comp