Marketing 7 swordsmanship - the seven elements of the success of new products.doc

 PAGE \* MERGEFORMAT 7 Marketing 7 swordsmanship - the seven elements of the success of new products No new product development, there is no long-standing and vibrant enterprise development; not continually lose ground, there is no endless profits. But after a lot of market research, we have surprisingly found that: 79% of new products to market failed in! Is there any way to enable these enterprises to ‘revive’ it? These cases we have carried out a careful analysis and marketing theory of tragic enlightenment, initially summed up a set of ‘seven sword’. The seven law at every step, SET SWORD lock throat, hope that this bloody market, can help Jun helping hand! Swordsmanship one: a detailed market analysis Today’s market can be described as ‘iron wall’, for a new product market seems invulnerable. JANSEN In such a market environment, how to enter the castle, and probably will have to occur again in Greek mythology, Te Yiluo City War ‘Trojan Horse’ (siege a long time high, will be among the soldiers hidden in the Trojan, the other side of curiosity, the Trojan dragged into the city, the soldiers open the gates Malaysia.) new products to market, the need for the market to do a comprehensive survey and analysis of tap potential markets in order to take feasible strategy. We need to have attention, such a survey and analysis should be quasi-thin Essentials! Otherwise, it seems to be such a market exists, but difficult to open or very difficult. At present there is a new eye protection products - Wei quantum computers cool head lamp, which is mainly aimed at people’s computers caused by improper use of eye injury on the computer to change the visual environment. As a general theoretical analysis, it is a new product on the market has not yet appeared similar, then the computer user is supposed to be its customers, that is, it’s target audience is computer users. However, we believe that such analysis is not allowed, at least there are still neutral gear. Because