Marketing 3.0 era winning the future of how companies.doc

 PAGE \* MERGEFORMAT 11 Marketing 3.0 era winning the future of how companies We are in such a world: more than 3000 radio stations broadcasting radio coverage of the sky, more than 2000 television programs, surrounded by our line of sight, 2500 ten thousand copies of newspapers and magazines are taking our eye, numerous outdoor advertising block overlooking our line of sight ... ... and this corresponds to is that China’s blog there are almost 100 million, while the number of Internet users in China reached a staggering 300 million. A new wave is sweeping from marketing. In the new market environment, the pursuit of marketing communications is no longer done in the past simply educate consumers of information, but in media innovation, content, innovation, dissemination of innovative methods of communication to conquer the target audience, we will be this new Marketing Communications wave named ‘Creative Marketing Communications’, that is, Marketing3.0 times. 3.0 times in marketing, media concern, the media created an atmosphere of public opinion, the media about the value orientation of the enterprise’s brand value, consumer preferences, indeed, a certain product to directly determine the fate - in a media king times, propagation characteristics of the media research, and consideration is the enterprise an integral part of marketing strategy formulation, but also the future of enterprises to obtain an important factor in winning. Three major strategies to enhance corporate marketing communications power Marketing Communications power generation is based on news media based on the point of bursting, so sharpening business marketing communications they need to be spread in full on the news media on a profound understanding of the law, combined with the social background and consumer psychology, develop a systematic The dissemination programs. Framework for the establishment of a unique communication From news reports, the frame just as the camera’s viewfi