Marketing 10 defeated.doc

 PAGE \* MERGEFORMAT 8 Marketing 10 defeated 1. Empiricism, not innovation is a dead end Some business or personal success, and always like to get past the idea of operating the new varieties, does not know of any new products have differences, their spending targets, the product’s core selling points and the expression is different from empiricism is easy to make the product go tortuous, and even marketing failure. The highest level of the enterprise, CEOs have the market, learn about the latest trends, with the times, in order to know how to innovate. As an old product and packaging should always updated, but followed the core memory of the original points and the elements will it be possible to seek growth in the market. 2. The management out of control, internal friction seriously affect the team of executive power Personnel disputes, the struggle will be corporate personnel suffered greatly from state-owned enterprises, private enterprises have established that many cadres and not done anything, but man, specializing in personal ties, and attack their enemies or those who can afford, the result is either genius to stay but housing, either genius will become impotent. He will not do, others are not allowed to do so, for fear of corporate chaos. Some enterprises management also trouble factions, factions double face, do not form a force, a great enterprise resource consumption, in the complex and volatile market environment, seriously affecting the team power and executive power. 3. Expectations too high, like a revolving door will not pose a real change When we identify a strategy, when implemented adhere to a strategy for a long time and can not come and go, or the frequent replacement of Trader, marketing strategy Huzuohuyou, so that competing goods, seize the opportunity and advantage of the opportunity, the company suffered huge losses . Any new Trader, have their own operational thinking, they showed a very strong desire, it is difficult to acc